What I've been reading

This is a book summary of Ogilvy on Advertising by David Ogilvy. Read this Ogilvy on Advertising summary to review takeaways from the book.

Amazon's ad business still has a lot of growth left in it.

A post about summer reading [https://news.ycombinator.com/item?id=17513576] on Hacker News inspired us to put a list together for 2018. Here’s what we’ve been reading. -------------------------------------------------------------------------------- The Years of Lyndon Johnson [https://www.amazon.com/Path-Power-Years-Lyndon-Johnson/dp/0679729453] [https://www.amazon.com/Path-Power-Years-Lyndon-Johnson/dp/0679729453] “As in many of the best books of history I’ve read, the author (Caro) mak

SHANGHAI: Skincare communication in China was a sea of sameness, but the Swedish agency behind SK-II’s Marriage Market Takeover campaign leveraged its outside perspective to redefine category norms, a strategist on the award-winning campaign has explained.“Every brand was shouting out loud, but no one really cared,” according to My Troedsson, Planner, and Susanna Fagring, Senior Client Director at Forsman & Bodenfors.“Actually, the young women of China were looking for something else, something very rare in China at that time: a brand that made an effort to connect with them emotionally,” they explained in a WARC report. For more on how campaigns are challenging cultural norms in Asia, download WARC’s recently released Asian Strategy Report 2017-2018The viral campaign they devised struck a chord with consumers around the world, but especially in China.

Smaller apps designed for specific purposes are on the rise as many people tire of Facebook, Twitter, and Instagram. What makes communities like AllTrails, Untappd, Runkeeper, and more so popular—and will they ever outgrow what makes them great?

To be big in dance music for two decades, you need some luck. Underworld got their break with a tampon ad. Then came Trainspotting. So can Karl Hyde and Rick Smith shake the 'Born Slippy' effect? Fiona Sturges finds out

Google announced several new machine learning-powered ad offerings to help brands run more effective campaigns across the tech giant’s Search, YouTube, and Google Maps properties.

A Reason investigation reveals that the coffee giant's new cold drink lids use more plastic than the old straw/lid combo.

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking Marketing. But was he correct?

In the second of a two part blog Eve Lo, Isobar China gives an insight into digital platforms available in the country and what that could mean for brands hoping to succeed in the market.

Global data and measurement-driven digital agency Essence has expanded into a full-service integrated agency.

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A recent study, looking to draw correlations between personality and music taste, has concluded that lovers of rap music generally have outgoing personalities.

The 2008 predictions are starting to roll in. Advertising Age posted some good ones, including these from the Association of National Advertisers: DIGITAL, DIGITAL, DIGITAL (AND PORTABLE TOO): As Steve Ballmer proclaimed at the 2007 ANA Annual Conference, all media ultimately will be created and...

Marketers nationwide are setting their plans in motion for 2008. Big-name brands will embrace new technologies and adjust their budgets in some surprising ways. And as an entrepreneur, you can use some of these tactics to reach your own audience in the coming year

Traditional ad planners and strategists are facing a unique set of pressures as the worlds of creativity and technology merge ever more closely together, finds Leo Rayman, CEO, Grey London.

NEW DELHI: Growing consumption, coupled with demographic and lifestyle changes, are expected to drive double-digit growth for consumer-focused businesses in India over the next decade, but the regulatory landscape needs to improve.Further, if the country wants to take full advantage of the benefits from a growing consuming class, then the Indian government should develop a national policy for the FMCG and retail sector, including a unified national market for the sector.These are some of the key findings in the newly released Shaping Consumer Trends report from the Federation of Indian Chambers of Commerce and Industry (FICCI) and PwC, the international consultancy firm.According to the report, India has come a long way in regulating its policies and promoting ease of doing business, but more needs to be done to bolster the

If you can have everything in 57 varieties, making decisions becomes hard work

Big themes this year: China, privacy, ecommerce and work

To be India's best cricketer is to live with the suffocating, infuriating, frightening trappings of fame. But for Virat Kohli, it's seductive all the same.