What I've been reading

It’s Time To Get Real About Digital Transformation. Enterprises are struggling because they are using yesterday’s paradigms to solve today’s problems. Let’s fix that. Digital transformation …

For GQ's Men of the Year issue, chefs, artists, and loved ones pay tribute to the late culinary icon.

Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies.

With Adobe Experience Cloud, Adobe is leading vendor in the space of Digital Marketing Management Software. Adobe is offering digital tracking, a DMP platform, personalization tools, campaign management & Adtech-solutions.

When it comes to hunkering down at the bar, New York has long been a standard-bearer.

Estee Lauder's digital-first mindset has sparked a sales growth. The retailer uses social media influencers and how-to videos to generate more sales.

As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong - repeatedly - about the respective value of TV and social media.

Twenty-five years after the historic performance that became the band’s best-selling final album, we talked to producers, directors, musicians, and fans present for Kurt Cobain and Nirvana’s greatest performance

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing campaigns.

Philip Hammond has got his sums wrong in backing bookies’ jobs, says Guardian economics editor Larry Elliott

Looks like its not just the beverage companies that have an interest in cannabis. The trend now extends to the beauty industry.

Amazon threatens even Google, Facebook and Apple, says L2 Founder Scott Galloway, who predicts HQ2 will go to Washington and make Bezos even richer.

Creative digital consultancy Deloitte Digital has joined the chorus of management consultancies in Australia by urging advertising agencies to work with them - rather than seeing consultancies as competition.

As with Google searches, most users won’t go beyond the first page of product search results on Amazon--so brands are spending big bucks to appear there.

You’ll gain confidence in yourself and build trust with others.

Place is the product of lived space and lived time, a reflection of our states of mind and heart...

From Hastings to Dunkirk a past that blinds Britain to reality has been peddled

OREGON: Nike’s adfeaturing Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting brand metrics have dipped in the US, while another source says online sales have surged ahead.Last Monday, Colin Kaepernick released an image on Twitter along with the caption “Believe in something.

Ten years after "nudge", we’ll bring you three weeks of articles exploring the intersection of behavioral science and public policy, with one eye toward where we've been and the other toward where we're going.

The Great Legalisation Movement has two agendas: quietly provide cannabis oil to cancer patients, and press the government to lift the ban on using marijuana.

This is the first of several historical case studies that illustrate how important aspects of Chinese political economy have evolved over the first 40 years of the country’s Reform and Opening policies. Later this year Two Fen will publish a series of in-depth essays on China’s economic transformation to commemorate this 40th anniversary. Just south of…

Google found the perfect way to link online ads to store purchases: credit card data

A DMP is a data management platform typically used in digital marketing & advertising to collect, build & distribute target audiences across platforms.

The internet has revolutionised the way marketers seek out consumers and has inspired some of the most agile, creative, campaigns. With 2018 set to be the year consumers fully embrace the next search revolution, the digital assistant. Axel Steinman, VP of International Bing Advertising Sales at Microsoft, discusses why brands need to be aware of the incoming changes and how best to adapt their thinking to tackle them.

Stepping in for a departed employee everyone loved is a tough act to follow. But, says an executive coach, you can overcome your new peers’ resistance.

Heavy hitters in the agency space are working to modify their businesses, but might not be taking realignments far enough or doing them fast enough.

Widespread artificial intelligence, biohacking, new platforms and immersive experiences dominate this year’s Gartner Hype Cycle.